About Amy…
I’ve always believed beauty should feel effortless.
Not overwhelming.
Not trend-driven.
Not like you’re trying to keep up.
Just polished. Elevated. Confident.
Hi, I’m Amy — professional makeup artist, beauty educator, and the founder of Amy Rachael Makeup Company.
For years, I worked almost exclusively in the bridal world — creating timeless, radiant looks for women on one of the most meaningful days of their lives. That experience shaped everything I believe about beauty:
Makeup should enhance — never mask.
It should photograph beautifully.
It should last.
And most importantly, it should feel like you.
Beyond the Wedding Day
Over time, something became clear.
The same questions brides were asking me in the chair…
Women everywhere were asking too.
Why doesn’t my foundation sit like it used to?
Why does my blush make my face look heavier?
What products actually work?
Most women don’t need more makeup.
They need better technique.
Smarter placement.
Curated products that truly perform.
That realization expanded my mission.
Today, my expertise extends far beyond wedding days. I create makeup education, digital beauty resources, and curated skincare and makeup recommendations designed to simplify your routine — not complicate it.
Whether you’re heading into a boardroom, out to dinner, or down the aisle, the goal is the same: Effortless, refined confidence.
Bridal Makeup — Refined & Intentional
While my work now reaches women well beyond weddings, I still take on a limited number of brides each year.
I specialize exclusively in the bride herself — offering a calm, luxury experience focused entirely on you.
Timeless. Radiant. Photo-ready.
Bridal remains close to my heart, but I approach it intentionally — ensuring every bride receives the highest level of care and attention.
My Philosophy…
Beauty is not about adding more.
It’s about editing wisely.
Curating what works.
Understanding placement.
Choosing quality over clutter.
And knowing when less is truly more.
My approach blends professional artistry with real-life wearability — because makeup should elevate your features, not overwhelm them.
At my core, I care deeply about helping women feel comfortable in their own skin.
There is nothing more powerful than watching someone look in the mirror and see themselves — just brighter, more confident, more refined.
That’s the magic.
And that’s why I do this.
